It’s back-to-work, back-to-school and back-to-routine season—the perfect time for a beauty reset designed for the “do-it-all” woman. Here are the tips, tricks and multitasking beauty essentials that can help women over 40 reclaim their time and simplify their daily routines.

For the “do-it-all” woman, getting back into a routine is really about resetting boundaries and reclaiming her time. No matter how chaotic her schedule becomes, a daily beauty routine can offer a moment to restore, recharge and step back into her power—and that’s where IT Cosmetics comes in.

There may be no beauty essential better suited to this moment than one perfectly titled “Do It All”—because this one truly does. IT Cosmetics Do It All Sheer Tint Face Balm is the brand’s latest viral, award-winning launch, and it is especially transformative for mature skin.

This clinically tested, four-in-one skincare-makeup hybrid features a 92% skincare base. It instantly enhances the skin’s natural radiance with an undetectable, skin-like finish, making it ideal for makeup minimalists and women on the go, while also addressing the needs of mature skin over time.

The solid serum formula transforms into a lightweight, ultra-blendable texture on the skin. Apply it using the IT Cosmetics Heavenly Luxe Complexion Perfection Brush #7 and build it to your desired level of coverage.

You can also pair it with Hello Sunshine SPF. Do It All Sheer Tint Face Balm is formulated with collagen peptide to promote the appearance of radiant, firmer-looking skin.